To ask the Scottish Executive what action it and its agencies are taking to promote whisky tourism in Perthshire.
VisitScotland, Scottish Enterprise and Highlands and Islands Enterprise work extensively with whisky attractions and retailers to help promote whisky tourism in Perthshire and across Scotland.
Whisky features across a great range of VisitScotland''s promotion of Scotland, including Perthshire, in their marketing campaigns both domestically and abroad, across brochures, websites, PR activity and a variety of other communications to consumers. This is particularly so during our yearlong focus on Scotland''s Food and Drink in the lead up to the second Year of Homecoming in 2014.
VisitScotland and the enterprise agencies in partnership with The Scotch Whisky Association and The Scotch Whisky Experience supported the establishment of Scotlandwhisky.com, a dedicated site exploring where tourism and whisky can work together. It allows visitors and potential visitors to search for local distilleries, whisky tours, and promotes local whisky festivals and events across Scotland including Perthshire.
VisitScotland works with several Perthshire based distilleries to provide visitors with special promotions some of which also link to other tourism businesses and activities. These offers are promoted through VisitScotland Information Centre''s, websites and other dedicated marketing activities.
Whisky attractions such as Dewar''s world of whisky in Aberfeldy and Edradour in Pitlochry feature in VisitScotland guides and brochures, marketing campaigns such as Winter White. Several whisky and local distilleries also feature in VisitScotland''s What To See And Do guide for the area.