To ask the Scottish Executive what action it is taking to address the issue of recruitment and retention of social care staff in the voluntary sector.
The Care in Scotland campaign, launched in 2002, continues to address the issue of recruitment and retention in all sectors of social care, public, private and voluntary. The latest drive in January and February involved significant press and radio advertising and enhancement of the campaign website. These advertising bursts are very effective. Career calls to the Scottish Social Service Council (SSSC) between 5 January and 31 March numbered 2,760; 1,500 of which were directly attributable to the campaign. During the same period, SSSC received 522 e-mail career enquiries and monthly downloads of career packs from their website rose from 750 in December-January to 5,490 in February-March. Hits on the campaign website in February alone were 888,000 from 22,985 visits.
In 2004-05, the campaign will focus mainly on the recruitment of social carers. The TV, press and radio campaign will roll out on a regional basis from mid-November 2004 to mid March 2005 and will direct attention towards the nine regional open days being organised by the Scottish Social Services Council to provide information on local training and employment opportunities in the sector. Open days will take place in: Perth, Dundee, Irvine, Falkirk, Edinburgh, Glasgow, Galashiels, Aberdeen and Inverness. The November 2004 - March 2005 phase of the campaign will be of significant help to the independent (voluntary and private) sector, as the SSSC is taking particular care to ensure the interests of this part of the sector are highlighted. The independent sector is well represented in the planning of the campaign and continues to assist the Executive’s efforts through significant representation on the National Workforce Group and its three sub-groups.
Many of the Executive’s initiatives are also helping the independent sector. These include the new Framework for Social Work Education; a new four-yearhonours degree-level qualification; an Incentive scheme for some newly qualifiedsocial workers worth £9,000 to each recipient (one-tenth of funds have been reserved for the independent sector); commitment to fund the Community Care Providers Scotland’s Workforce Unit to support recruitment and retention planning for the independent sector, and a Leading to Deliver initiative investingin a postgraduate certificate in social services leadership for local authorityand independent sector social work managers. Significant financial support is also being provided through training grants under Section 9 of the Social Work (Scotland) Act 1968 and via a Voluntary Sector Development Fund. Section 9 funding was £1.006 million in 2003-04 increasing to £1.5 million in 2004-05. The Voluntary Sector Development Fund (VSDF) provided £1 million in 2003-04, to be repeated in 2004-05 and 2005-06.
The Executive is helping significantly in all care sectors and we have confirmed on a number of occasions our commitment to continuing support. That includes the longer term workforce planning required. We recognise the important contribution of the independent sector and will continue to consider ways in which it can be supported.