Chamber and committees

The campaign is not targeting children and young people through radio and outdoor advertising. These channels, along with online news sites, digital and social media are being used to reach and engage the parental audience across Scotland.

To reach children and young people, we have engaged with schools, parents and third sector organisations who work directly with children and young people, equipping them with resources, information and tips (via NHS Inform and Parent Club) to prompt awareness of, and have informed discussions with their children and young people, on the dangers and consequences of vaping.

To reach the parental audience in Scotland, we worked with a procured Scottish Government roster media agency to identify the most effective media channels. In this instance, within the parameters of the identified budget, outdoor advertising, radio, online news sites and social media were recommended. These channels have allowed for creation of engaging content that encourages parents to click through to NHS Inform and Parent Club for information, advice and tips on having open, honest, informed conversations with their children and young people.

The Take Hold marketing campaign runs in paid-for-media from the 22 November 2023 until 7 January 2024.

Information on the incidence or occurrence of rare conditions such as cystic fibrosis is not held centrally by the Scottish Government, however, it is estimated that approximately 900 people in Scotland have cystic fibrosis .

The information requested is not held centrally by the Scottish Government.

All licensed Assisted Conception Units (ACU’s) are required by law to offer gamete donors counselling, this is mandatory and is free of charge within NHS Scotland.

ACU’s must also give prospective donors sufficient, accessible and up to date information to enable them to make informed decisions about their donation and any consent they then provide.

The Scottish Government awarded the Scottish HepatoPancreatoBiliary Network funding of £653,000 over two years to redesign the pancreatic and liver cancer pathways.

This pilot is the first of its kind across the UK. It aims to provide a nationally more efficient, standardised patient-centred pathway for people with pancreatic and liver cancers, with earlier diagnosis, referral and management decisions following a Realistic Medicine approach.

The funding comes to an end in March 2024 and an evaluation of the pilot’s achievements against these aims will be completed to inform decisions about future funding.

In the meantime, work continues to establish Rapid Cancer Diagnostic Services (RCDS) across NHS Scotland – interim evaluation shows that hepato-pancreato-biliary cancer is one of the most common cancers being diagnosed through the new fast-track diagnostic pathways. There are currently five RCDSs in Scotland.

There is a shortage of egg and sperm donors across the UK. The Scottish Government in partnership with NHS Scotland launched the national donor gamete campaign to help alleviate this shortage.

The cost of the most recent national donor gamete campaign delivered in partnership with NHS Scotland is £50,519.60 inclusive of VAT.

The Scottish Government consider the impact of messaging on those who may have had a negative experience in relation to the relevant health topic when developing all health related campaigns. This is done in a number of ways including through creative testing and engaging with people with lived experience or stakeholders. In this instance this was carried out through patient representative stakeholders.

All NHS Scotland gamete donations are altruistic, no compensation payments are provided and donations are made through a desire to help those people in Scotland who need help becoming parents.

There is nothing to suggest women from particular social and economic backgrounds would be more inclined to donate their eggs than another.