The Official Report is a written record of public meetings of the Parliament and committees.
All Official Reports of meetings in the Debating Chamber of the Scottish Parliament.
All Official Reports of public meetings of committees.
Displaying 58 contributions
Economy, Tourism and Energy Committee [Draft]
Meeting date: 27 October 2026
Daniel Johnson
Presumably, the approval process for such schemes could be run separately from the funding process, meaning that you could pre-qualify and then, once you have your budget, you would have your list of projects. There is no reason why the funding decisions have to happen at exactly the same time as the decisions on which projects qualify.
Economy, Tourism and Energy Committee [Draft]
Meeting date: 27 October 2026
Daniel Johnson
Could you clarify that point? What proportion of applications are fraudulent? What sort of value are you talking about?
Economy, Tourism and Energy Committee [Draft]
Meeting date: 27 October 2026
Daniel Johnson
From looking at your annual report, I slightly struggle to understand the breakdown of how your people are organised—the balance of resource in terms of the internal cost and then the external spend. In other words, how much money are you spending on adverts that are reaching other markets or internal markets? That is not to say that the work that you described is not important, but I am trying to understand the balance between the support work and marketing work and then what is being spent on your people and the cheques that you are writing to deliver the things that potential customers will see.
Economy, Tourism and Energy Committee [Draft]
Meeting date: 27 October 2026
Daniel Johnson
But my observation is that you can obviously do that, and go beyond that, too.
Economy, Tourism and Energy Committee [Draft]
Meeting date: 27 October 2026
Daniel Johnson
I want to draw a comparison with the Irish tourism board. It has a bigger budget of about €100 million, and it spends around €70 million on marketing, around €20 million to €25 million of which it describes as core costs. I realise that this is an apples-and-pears comparison, but from an initial analysis it strikes me that its balance is tilted more towards external spend, with a lower amount used to meet its own internal costs. Have you done any analysis of your peers and how they strike that balance? What are your observations on that?
Economy, Tourism and Energy Committee [Draft]
Meeting date: 27 October 2026
Daniel Johnson
Finally, Audit Scotland observed in a recent report that, in its view, VisitScotland should have more standardised KPIs. I think that that speaks to some of what we have been discussing this morning, and I would be interested in hearing your reflections on its comment.
Secondly, what progress have you made towards developing those KPIs? After all, they would be very helpful in the sorts of conversations that we are having across the table.
Economy, Tourism and Energy Committee [Draft]
Meeting date: 27 October 2026
Daniel Johnson
What would you say in response to the comment about the scheme involving a more “friction-heavy” process? You mentioned customer satisfaction, but I have had constituency casework relating to situations in which constituents, to put it bluntly, have not been very satisfied and have found it a very difficult scheme to navigate and apply through.
Economy, Tourism and Energy Committee [Draft]
Meeting date: 27 October 2026
Daniel Johnson
I make that observation just because it makes our lives a little bit difficult. Some of the things that I will refer to will relate to 2024-25 rather than 2025-26. I have been asking the enterprise agencies—I think it is appropriate to ask you the same—to clarify internal costs and the value of the money that goes out the door. With regard to VisitScotland, that is about direct marketing costs and grants. I had to get to page 87 of the annual report before I could identify those. Of your budget, which is around £40 million—it is a little less for last year—is it correct that you spent £4 million on direct marketing costs and £4 million on grants?
Economy, Tourism and Energy Committee [Draft]
Meeting date: 27 October 2026
Daniel Johnson
Finally, I will ask a question about the Home Energy Scotland grant and loan scheme. Nesta, which does a lot of work around retrofitting and upgrades, has compared that scheme with the boiler upgrade scheme in England and Wales. It observed that the boiler upgrade scheme has seen much higher levels of demand and uptake, primarily because it is installer led, whereas the Scottish process, it said, is more “friction-heavy”. Are there lessons to be learned about how the scheme operates in Scotland compared with the boiler upgrade scheme?
10:15
Economy, Tourism and Energy Committee [Draft]
Meeting date: 27 October 2026
Daniel Johnson
But the majority of that 73 per cent is your own staff costs.