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Agenda item 2 is to take evidence from members of the cross-party group on China. We are pleased that the convener of that cross-party group, Mr McCabe, and Lynn Lau from Standard Life plc are here. Lynn Lau has submitted written evidence.
Good morning, everyone. I thank the committee for giving me the opportunity to attend the meeting and to say a few words to you. My statement will be brief, but will be shaped by the knowledge that I have gained from the cross-party group on China, and by my experience as a minister and my personal experience of China.
Thank you very much, Mr McCabe. That was a helpful introduction to our discussion.
I certainly have views on that, but members have heard from me, so perhaps Lynn Lau can say something before I do.
I think that we should bet on the right regions. It might be quite hard for us to build relationships far and wide across China, so we should focus more on certain regions, especially the growth regions. I mentioned Tianjin in my written submission because the central Government has a plan for the next five years to make it the economic centre of the north. Work there is still relatively new, and there are not many western companies in the region, so we have a chance to influence the area and to build relationships there now.
You made a good point about that in your written submission, which is why I wanted to hear your views on it. Tianjin's being established as the economic centre of the north is a good reason for us to examine it. Do you have any views on the matter, Mr McCabe?
When you see the outcomes of the focus that was placed on Shanghai as an economic development area, you can imagine how Tianjin will develop in the years to come. It is already a city of 10 million people, but the opportunities are enormous. There is empirical evidence to prove that, when the Chinese Government decides to establish economic centres, it takes that work extremely seriously. It has a track record of success in that regard.
I had certain questions that I wanted to ask before I heard you speak, but I now want to ask different questions. One of the benefits of having live witnesses is that we can follow up on their comments.
The Chinese central Government sets its plans every five years, but in terms of investing in a region, those plans will be set over a period of at least a decade. In the 1980s, China started to develop Shenzhen, the city next to Hong Kong. For at least 10 years, the Government put a lot of resources into preferential policies and so on for that city. In the 1990s, following that investment in the south, the Government decided to invest in Shanghai in the east, and is now investing in the north. It is unlikely that that focus will move away from Tianjin over the next 10 years. At some stage, the Government will perhaps focus on the west, but that part of China is much more rural. That means that, although Tianjin is still not yet fully grown and is still trying to find its feet, we have a good opportunity to engage directly.
Obviously, people's impressions of China are garnered through television and the press, which are not always the most objective sources. The truth is that, behind the Chinese Government's plans, there is quite an involved process, so it might be a useful part of an intelligence-gathering exercise to engage early in that process. It would be good to improve people's understanding of the processes that exist within China that lead to important decisions being made.
Some of the evidence that we have heard has indicated that, given our size and the size of population centres in China, we should think about focusing our efforts not on the cities but on what have been described as second-tier or third-tier places, where the balance might be a bit less against us and we might have a better opportunity to get involved. What are your views on that?
There is a great opportunity for us to drill down further than we have. Obviously, a co-operation agreement with a province of 90 million people will have to be enormously general. There are areas within China on which we can focus, such as the large and incredibly modern cities that are developing across the country. Development has by no means settled down in China, and there are many areas in which there is increasing prosperity.
It is easy to say that we should try to consider the second-tier places, and it is probably true that it is hard for us to get into a place such as Shanghai. However, supporting our companies to get into those second-tier places is another aspect to consider. Even in the first-tier cities, do we have the necessary contacts at regional government level to help our Scottish companies to establish themselves? If we do not even have those contacts, it will be harder for our companies to drill down to the second tier. To get to that level, you have to build relationships with regional government at first-tier level as well as with local government at second-tier level. The question is: Do we have adequate support to enable our companies to enter the second-tier market?
That is interesting.
I was interested in what you said about regional government and local government, and I agree with what Tom McCabe said about the need for a two-way process—we should not be looking to go into China without encouraging Chinese companies to come to us.
On engaging the local Chinese community, we have the advantage of having a lot of students who come to Scotland to do their undergraduate and masters degrees, and many wealthy Chinese families are sending their children to Scotland for private schooling. We can try to use those connections and encourage those people to consider Scotland as a place of business. However, I have not seen many of those people set up businesses. They might set up small businesses, such as translation or travel businesses, but many return to China because they consider that economic growth there is faster and that they have more of an advantage being local in China than being Chinese in Scotland.
It would certainly be beneficial to engage with the local community, who we know to be industrious and hard-working people, to ask them to impart impressions of their welcome to and their life in Scotland and to seek their advice about improving our engagement with China. After all, China is a very diverse country; we tend to see it as being rather homogeneous when in fact it has 56 different cultural groups, some of which comprise many millions of people. Given that that diversity will be reflected in the local community, engagement will bring benefits.
If we are naming names, I guess that you are talking about Scottish Development International and others.
Exactly.
We have to be brutally honest about the fact that public money is being used. We should perhaps pass on to the Cabinet Secretary for Education and Lifelong Learning the minutes that you have provided of the 13 May meeting of the cross-party group on China. We should raise any concerns that exist.
We could certainly try to do that; indeed, we have given some thought to a similar request. However, it is a matter of finding the right individuals who want to be spokespeople. If the committee wants to pursue the matter, we will try harder to find some people to whom it can speak.
We are keen to ensure that—as you made clear in your opening remarks—activity is focused as much on the Chinese community in Scotland and the reception and assistance that they receive, as it is on Scotland in China. We have been trying to engage, because we feel that that would be helpful.
I will turn to Tom McCabe in a minute, but my first few questions are for Ms Lau—they arise from her written evidence. In your submission, under the heading "Financial Services", you say:
My message is that we have to act now because China is still growing and is still willing to listen not only in the financial services sector but in the general area of commerce. However, in five to 10 years it will have grown a lot more than many other countries and will have begun to feel quite proud of its achievements. Indeed, it is already beginning to feel that way and to say, "We'll do this the Chinese way". At that point, it will become more closed to new methods of doing business and we will lose our influence. If we want to influence China, we have to do it now.
At a time when western economies are contracting and everyone knows that we are in financial difficulty, how receptive will China be to that message?
Do you mean how receptive China will be to our engagement?
Yes.
I think that it will be receptive. At this stage, it is still open.
I wonder whether the "Negative Experiences" that you have highlighted in your submission reflect your own feelings about how the Chinese economy should be influenced. For example, why have you described as negative the facts that in China
There are restrictions in those areas. In China, foreign companies are discriminated against to some extent and domestic companies are still preferred in the financial services sector. There might well be good reasons for that from a Chinese perspective, but the result is that we have to put in a lot of effort for only 50 per cent of the benefit. In other words, we have to work doubly hard to participate in the market.
So, that comment is from your company's perspective rather than based on a wider view of the Chinese economy.
That is right. There are a lot more restrictions on the financial services sector.
With the convener's permission, I will move on to an issue that I have been keen to explore in all our evidence sessions on the China plan. As part of the plan, concerns about elements of China's human rights record will continue to be raised; indeed, the Cabinet Secretary for Education and Lifelong Learning confirmed that they had been raised during the recent visit. I wonder whether, as convener of the cross-party group on China, Tom McCabe thinks that that is the right approach to take. If not, how should the matter be dealt with?
The subject should certainly be discussed. However, how we discuss it, where we discuss it and the degree of humility with which we discuss it are also extremely important. It is vital that we do not lecture people and that we are aware not only of China's journey over the past 30 years or so and where it has reached, but of where we are now and, indeed, how long it has taken us to get here.
I am interested in engaging Mr McCabe in a wide-ranging debate about some of the issues that he has raised, but I fear that it would take up too much time. Does Ms Lau have a perspective on the issue?
I have no comments to make on human rights, because we do not deal with that issue in Standard Life. You may be surprised at some of the individual rights that the Chinese Government gives its people, which are sometimes more than we would expect in Scotland. If my company were wrongly to sell a policy to farmers, for example, the Government would take a strong stance to protect people like that.
I am glad to hear that, but I am slightly concerned that you say you do not deal with human rights. Standard Life must subcontract to other companies in China, and there are still issues around labour standards and so on. You must have some perspective on those things.
We do not operate in a manufacturing environment, so a lot of our people are the white-collar crowd. We comply with the labour standards as well as with Standard Life's own policies in dealing with our people. When I say that our company does not deal with human rights, I mean that we do not see that side of it as much as a manufacturing company might do.
The issue of the presence in China of Government agencies such as Scottish Development International and the nature of the engagement that they provide has been mentioned. I detected in Lynn Lau's written evidence some questions around how influential organisations such as SDI are. In her comments today, she has also questioned whether we have the necessary range of contacts in the second-tier cities, at regional Government level, that are helpful to businesses that seek to engage in that area.
Besides SDI, Standard Life works with UK Trade and Investment, the Treasury and the City of London, which are all based in London. I have found those organisations to be very effective. Some of them involve civil servants, as SDI does, but they know what they are doing: they are focused and they have a clear direction for what they want to deliver. They understand the industry, so they know what to do to help.
Are the problems in the way that SDI operates caused by a lack of resource on the ground?
It is a lack of effectiveness.
For what reason?
I have friends in SDI, but the rest of the people do not understand what businesses want, so they do not cultivate the necessary relationships to deliver and support businesses. It feels as if SDI is there at the end of the process when a reception is held to celebrate the success, but the businesses have pretty much had to make that journey themselves.
These things are hard to say, but we need to be brutally frank. Lynn Lau's comment confirms my experience. It is about direction: greater capacity can always be installed, but priorities and limits need to be set and, whatever the level of capacity, agencies need to be clear about what they are supposed to do. The routes and mechanisms for accountability need to be much clearer so that the effectiveness of the input can be measured. I defy anyone to say that at present we can effectively measure the outcomes of the various inputs—it is not fair to pick on SDI alone—in a country such as China.
Are we right to assume from what you say that SDI does not have the contacts and does not engage in the native language? Are those the type of issues that you are feeding back to us?
All those things could be improved.
It is more than the language—SDI has local people on the ground. However, the organisation here may not be clear about what it is trying to deliver for business. There may be a scatter-gun approach in trying to meet many companies, but not an understanding of what the industry wants or what the business is trying to deliver. Even when SDI knows what the industry or the business wants to do, it is slow in doing anything about it.
We have taken evidence from the Scottish Council for Development and Industry, which undertakes trade missions. Have you received any feedback on the importance, value or relevance of that work? Does that come into the same category or is it a bit different?
No; that is different, to the extent that Scottish companies sign up for those trade missions. I do not know the whole story—this is by no means true across the board—but I know of Scottish companies that have returned from those trade missions feeling that they were worth while. The emphasis is different. To a large extent, the SCDI is the co-ordinator and much of what the individual companies are doing is done by the companies themselves. The issue is how much value could be added to that effort through our having an SDI that was really on the ball.
What you have said so far has been helpful. Is part of the problem with SDI a lack of clear accountability regarding the role that it is undertaking as part of the China plan? It is clearly very difficult to quantify some of the things that it may be doing. Is that part of what may have led to what seems to be a cultural problem?
A lot of it is about direction. Once the direction is set, measurements and targets can be set. SDI needs to be clear about what it expects to achieve and then work out how it can measure progress towards that. I am not sure whether that direction is being given from this end, so that people have it firmly in their minds that we want to achieve A, B and C. That is my impression.
My next question is for Lynn Lau, given her expertise in the field. How does Scotland compare with other countries that are trying to do what we are trying to do in China? Some of the businesses that have given evidence feel that we are somewhat behind comparable countries in getting more effective representation in China as a whole.
I draw on my experience with the London-based organisations and Singapore, which is where I come from. I have noticed that the people who are involved at the Treasury are high-flying people. They are the top people, who understand policy and who are thinking ahead about what they want to achieve. They have a big-picture view of what they are trying to deliver for the whole UK. Even in UKTI in the City of London, where one might think that these are not core, high-profile departments, a lot of the people are widely exposed. Either they have been diplomats or they have had stints abroad. They have a wide view and a wide understanding, and I think that they want to deliver.
That is very interesting.
We are discussing important questions, to which we have heard interesting answers. What has been said reflects some points that have been raised at meetings of the cross-party group on China over the weeks, at which there has been no doubt that huge opportunities exist in China but at which we have increasingly heard people asking, "How do we actually engage?" We do not seem to have worked out how to engage with large parts of Chinese business.
I do not know whether what you describe is entirely SDI's job—other agencies are involved. However, it is part of the problem. If what you say is the case—I think that it is and I entirely agree with you—it would be wrong to lay the responsibility all at SDI's door. A group of statutory agencies should have done more.
I look at the issue differently. As Scotland is a different country, we want to promote our own roots and our own identity. However, from a Chinese perspective, that does not matter. We are stronger as UK plc than as Scotland plc. A person in Shandong might want us to understand the culture of Shandong, Shandong food and Shandong folklore, but would that be important to us from a business perspective? Perhaps not. Perhaps it is better to use central Government influence, because China is centrally driven. What the central Government there says counts—all the regional Governments listen to that. We are better using central Government influence—Government to Government—to drive downwards what we want to achieve.
That is interesting. We see ourselves as a mouse trying to engage with an elephant, which is difficult unless you have very sharp little teeth. What is the role of SDI? You are saying that the real bang for the buck can be achieved through the UK agency, which is geared up to deal directly with China at a particular level, with all the face that the UK has. Are we wasting our time trying to find ways to engage through an agency such as SDI?
I have often thought that, because I have always tried to evaluate which organisation will help us best. My conclusion is that SDI helps Scottish businesses because of the distance. Not all of us have the resources to always travel to network in London with UKTI and other organisations in the same way that England-based or London-based organisations would do. Perhaps that is the way in which SDI can bridge the gap. UKTI and the other organisations say that they do not send Scottish companies information, but they send it to SDI, which is supposed to disseminate it. Perhaps we should all be tapping in centrally. We at Standard Life are tapping in centrally, because we find that more effective.
You mentioned some of the barriers to entry, such as restrictions on joint ventures in China with foreign life assurers and domestic company partners. What legislative level in China deals with such matters? Are they legislated on by national Government or regional Governments? Are we seeing an opening up of barriers, or are joint ventures—or any such business—being restricted? Is that reflected in the five to 10-year window that you mentioned? Is there a belief that once China is up and running and thinks that it has nothing else to learn from the world, it will start to close its barriers to foreign companies investing there?
Restrictions are set at national level, so they apply to all foreign companies. Different countries have been negotiating with or lobbying central Government. The US Government is active in lobbying against some of the rules. The only company that has been exempted is AIG, which is able to get 100 per cent of a business in China. However, it has been restricted from expanding by regional Governments in China. Generally, there is a level of protectionism in the Chinese economy. Perhaps that will change in time, when China is more confident about its own local businesses.
When I was a minister, we ran a series of financial services roadshows in Shanghai and Hong Kong. We spoke to regulators in Shandong. Lynn Lau is right that China is a centrally driven society. We have the impression that the Government in Beijing says "Jump" and everybody across that vast nation jumps, but I do not think that it works quite like that. A piece of legislation might be passed in Beijing, but the interpretation that the financial regulator in Shandong or another province might have of it can vary. Therefore, companies such as Standard Life have to start all over again. The regional Governments are powerful in their own right and form their own interpretations. The idea that China is absolutely centrally controlled and that everybody follows every dot and comma from Beijing in the same way is a fallacy.
Is there a level below the provincial Governments? Is there a council-like level?
Yes.
There are provincial and county levels.
Many years ago, we had a hunger for companies to inward invest in Scotland. Ireland, too, has sought that in quite a big way. Is there still a hunger for that in China?
A lot of Governments at provincial level are still measured by the amount of foreign direct investment that they bring in. That will change, because they will soon start to use more sophisticated economic measures such as profitability and added value. Nevertheless, at the moment, the measure is still the amount of FDI that is introduced into the provinces.
China is probably the most cash-rich society in the world. When I was there, we had a discussion with the Haier corporation, which, from a standing start in 1985, is now the world's largest producer of air conditioning units. It also makes a large percentage of the flat-screen televisions that we buy, although they have a range of different names on them. It told us about its globalisation strategy. There are, undoubtedly, Chinese companies that want to expand across the world to strengthen themselves in China.
Charlie Gordon will ask the final question.
I make no apology for returning to the vital issue of the effectiveness or otherwise of SDI in China or anywhere else. Apart from addressing its effectiveness, would there be merit in its changing its name to try to convey the fact that it is supposed to be an organisation that helps people to do business with Scotland? SDI stands for Scottish Development International—a name that is, essentially, meaningless even to us. It used to be called Locate in Scotland—or, as I called it, "locate anywhere but Glasgow". Should it be called something like "do business with Scotland"? Its tourism equivalent is called VisitScotland, which at least tries to convey what that organisation may be about. Do we need to think about giving SDI a name that would convey instantly to foreign people what the organisation is about?
Communication is always critical. Anything that allowed people to understand more easily what we are about would be helpful. I may be underestimating people in Scotland, but I am not sure that many people here know what SDI means or what the organisation does.
Do you have anything to add to that, Ms Lau?
No, I have no comment about the name. What the organisation delivers is more important.
Your suggestion of Scotland plc was not a bad one, although some of my committee colleagues did not like your alternative suggestion of UK plc.
We have had a very interesting discussion. Madam Tan Xiutian is coming for lunch at 12 o'clock and we have a huge agenda to get through before then, so, regrettably, I must draw the session to a close. I thank the convener of the cross-party group on China and Ms Lau very much for giving us their evidence.