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The guidance does not seem to indicate to those areas with a low level of Gaelic awareness how they can get their toes on the bottom rung of the ladder.
The commission has said that although those activities are not in consumers' interests, the interventions to prevent them would be worse than the activities themselves.
I am very happy to investigate the activities of commercial television in Scotland, but we would have to consider a whole range of organisations beyond STV, which would get us into the issue of the reserved power of broadcasting.