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This is equivalent to an increase of 41% on the pre-reform activity. So NHS dental activity as measured by the cost of completed, delivered NHS dental care has increased by 41% on the activity prior to the payment reform.
There has been direct contact, TV advertising and social media activity. I listened to Maureen Watt’s point about people expecting to get a lift to the polling station.
Although we do not have to enforce particularly actively some of the law that we enforce, there is consensus among most in the industry that as soon as you take regulations away, businesses will rightly think, “Maybe I can get a competitive advantage by slightly changing what I do.”