These messages should be communicated through our existing resources as much as through any additional resources.”Official Report, 7 March, col. 19
The Minister for Children and Young People agreed, “We are reasonably confident that we already have strong lines of communication and that it would be reasonable to consider using those communication channels to raise awareness initially.”Official Report, 28 March, col. 12
However, witnesses also pointed out that the work must be sustained and not a one-off message.vii Official Report, 28 February, col. 29
Amy Johnson, Zero Tolerance, said that parents want what is best...