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However, as I suspect would be the case in the private sector, for that to be meaningful and to deliver best value, you will have to put numbers to it.
We would do it for the purposes of gathering the information to have the debate about what is best as we move forward. There are benefits to doing that.
The regulator and trade associations are probably the best sources of advice and support, because those organisations understand how a retail environment works.
It will commission that content for reasons other than what is in the best interests of the UK or viewers—essentially, what is in the best interests of its public limited company business bottom line.