These include, but are not restricted to: increased (and new) visitors, staying longer in the area; additional employment; increased custom for a wide range of local tourism-related businesses, which will thus enhance their overall annual viability as well as giving those currently focused on the skiing season more year-round trade; an increased demand for housing; health benefits for the visitor; and assisting in building further the area’s evolving reputation as a centre of excellence for adventure and mountain sports.