Last year, for example: Our Don’t Risk It road safety campaigns prevented an estimated 93 accidents, reducing injury and loss of life and saving the economy £11 million 6,000 people signed up to the organ donation register - an increase of 26% - following the launch of our campaign Around 100,000 women took action as a result of the ‘Lumps aren’t the only sign’ breast cancer campaign, and 7,100 of these visited their GP.