To ask the Scottish Government what its strategy is for promoting and developing tourism in the Scottish Borders.
The Government Economic Strategy identifies tourism as a growth sector. The Scottish Government is assisting public bodies to support tourism via the industry-led Scottish Tourism Alliance ‘Tourism Strategy 2020’ by way of joined up working between the public agencies, especially (in the Scottish Borders) VisitScotland, Scottish Enterprise, Scottish Development International, and the relevant local authority.
29 Homecoming 2014 events have taken place in the Scottish Borders, four of which have received funding of £112,000 in total. The breakdown of funding is:
| Melrose Sevens | £20,000 |
| Return to the Ridings | £37,000 |
| TweedLove Bike Festival | £35,000 |
| Borders Book Festival | £20,000 |
| Total | £112,000 |
VisitScotland promotes the Scottish Borders to millions of consumers through the national visitscotland.com website, with over 700 Scottish Borders business listings and a wealth of information and inspiration on what to see and do in the region. VisitScotland also operates five VisitScotland Information Centres in the Scottish Borders, at Hawick, Melrose, Peebles, Jedburgh and Kelso with two further Information Points in Partnership in Eyemouth and Selkirk.
The VisitScotland Growth Fund has to date supported two projects within the Scottish Borders, one of which was a national campaign through Scottish Racing promoting Kelso Racecourse and the other the Jedburgh Events Forum. VisitScotland’s Conference Bid Fund supported the Scottish Borders to secure the Developing Mountain Biking in Scotland conference 2014, to be hosted at Peebles Hydro Hotel from 11-13 November 2014.
EventScotland holds regular strategic meetings with Scottish Borders Council to discuss event strategy, as well as meeting on a project basis to discuss specific events. EventScotland has invested almost £790,000 in events taking place in the Scottish Borders over the last three years.
| Name of Event | Start date | End date | Amount of EventScotland Funding |
| Melrose Sevens | 08-04-2011 | 09-04-2011 | 15,000.00 |
| TweedLove Bike Week | 11-06-2011 | 19-06-2011 | 12,500.00 |
| Traquair Fair | 06-08-2011 | 07-08-2011 | 5,637.00 |
| Floors Massed Pipe Band Day | 28-08-2011 | 28-08-2011 | 4,000.00 |
| Doors Open Days* | 03-09-2011 | 30-09-2011 | 13,500.00 |
| Tour of Britain | 11-09-2011 | 11-09-2011 | 100,000.00 |
| Count Us In | 27-10-2011 | 27-10-2011 | 8,630.99 |
| Melrose Sevens | 14-04-2012 | 14-04-2012 | 20,000.00 |
| Traquair Shakespeare Festival | 26-05-2012 | 27-05-2012 | 4,000.00 |
| Tweedlove Bike Festival | 26-05-2012 | 05-06-2012 | 15,000.00 |
| iXS Downhill Cup Innerleithen | 16-06-2012 | 17-06-2012 | 9,900.00 |
| Tour of Britain | 11-09-2012 | 11-09-2012 | 105,000.00 |
| Scottish Ploughing Championships | 27-10-2012 | 28-10-2012 | 4,000.00 |
| Melrose Sevens | 13-04-2013 | 13-04-2013 | 20,000.00 |
| Tour o' the Borders | 14-04-2013 | 14-04-2013 | 8,000.00 |
| TweedLove Bike Festival | 24-05-2013 | 02-06-2013 | 15,000.00 |
| Traquair Medieval Fayre | 25-05-2013 | 26-05-2013 | 4,500.00 |
| Jim Clark Rally | 31-05-2013 | 02-06-2013 | 8,000.00 |
| Dancing Dreams | 01-06-2013 | 31-08-2013 | 10,000.00 |
| Border Union Show | 26-07-2013 | 27-07-2013 | 10,000.00 |
| Traquair Fair | 27-07-2013 | 28-07-2013 | 8,800.00 |
| Tour of Britain | 15-09-2013 | 15-09-2013 | 100,000.00 |
| Scotland Sings* | 29-11-2013 | 01-12-2013 | 6,000.00 |
| Melrose Sevens | 11-04-2014 | 12-04-2014 | 20,000.00 |
| TweedLove Bike Festival | 24-05-2014 | 08-06-2014 | 35,000.00 |
| Return to the Ridings | 01-06-2014 | 08-08-2014 | 37,000.00 |
| Borders Book Festival | 12-06-2014 | 15-06-2014 | 20,000.00 |
| Haka Hawick | 18-06-2014 | 18-06-2014 | 10,000.00 |
| Generation* | 26-06-2014 | 31-10-2014 | 150,000.00 |
| Tour o' the Borders | 10-08-2014 | 10-08-2014 | 10,000.00 |
| Total | | | £789,467.99 |
* denotes that the event occurs across more than one local authority and the value is therefore divided accordingly (i.e. if an event spans two local authorities, the total award is divided by two).
Scottish Enterprise continues to work closely with partners to develop and promote the tourism offering across the Scottish Borders in specific key projects that have both Scottish Borders and Scotland–wide economic impacts. As well as the redevelopment of the world renowned Abbotsford House (the former home of Sir Walter Scott in the Scottish Borders) Scottish Enterprise has been working with a number of partners developing mountain biking across the South of Scotland and has supported the establishment of the Mountain Bike Centre of Scotland, launched in the summer of 2014 at Glentress.
Trains will be operational on the Borders Railway from 6 September 2015 which will have 30 miles of new track running between ten stations, seven of them new, connecting Edinburgh Waverley through Midlothian to the Scottish Borders. Infrastructure works at and around the new stations are connecting passengers to towns and transport infrastructure and services, notably at the new Galashiels bus-train interchange.
The line brings real opportunity for tourism and other economic development to communities throughout the Scottish Borders and Midlothian and on 20 August 2014 the First Minister announced a feasibility study, led by Scottish Enterprise in partnership with VisitScotland, Scottish Borders Council and Transport Scotland, which will look at how the Borders Railway will transform the tourism potential of the region.