Current status: Answered by Shona Robison on 20 November 2024
To ask the Scottish Government whether any assessment was undertaken regarding the anticipated quality-adjusted life year (QALY) impact of the freeze on public sector marketing expenditure as a whole, and, if so, what the outcomes of any such assessment were.
The freeze on public sector marketing expenditure was part of a wider exercise to introduce the necessary emergency spending controls to achieve a balanced budget. Cabinet Secretaries were given a directive to freeze all marketing expenditure with immediate effect, with any spend deemed essential then requiring to be assessed accordingly in line with individual policy priorities and outcomes, and approved by the First Minister before proceeding. Many campaigns have gone ahead.
Further details on this process are set out in the answer to question S6W-30726 on 20 November 2024, alongside the now approved public health campaigns listed in the answer to question S6W-30729 on 20 November 2024. All answers to written Parliamentary Questions are available on the Parliament's website, the search facility for which can be found at https://www.parliament.scot/chamber-and-committees/written-questions-and-answers.