Current status: Answered by Shona Robison on 3 December 2024
To ask the Scottish Government, further to the answers to questions S6W-30730 and S6W-30726 by Shona Robison on 20 November 2024, whether the process that was put in place across all policy areas included assessment in terms of (a) quality-adjusted life years (QALY) and (b) other public health metrics, and, if so, which metrics.
Marketing campaigns are one intervention used by the Scottish Government to support the population of Scotland to live healthy and active lives. They typically support wider programmes of activity or run alongside other interventions.
Overall progress against this national outcome is tracked through the National Performance Framework, with the latest available progress on each of the health indicators found on the gov.scot website.
Individual programmes of work will be developed and evaluated to reflect policy aims and objectives in a particular area. These may at times (depending on outcomes being sought) include marketing campaigns.
The Cancer strategy and Cancer action plan (which can be found on gov.scot) provide an example of a wider programme of work which includes marketing campaigns. The Cancer action plan includes a section on Monitoring and Evaluation.
Different programmes of work will be evaluated in different ways and at times this might include the use of QALYs.