Current status: Answered by Shona Robison on 20 November 2024
To ask the Scottish Government, further to the letter of 3 October 2024 from its Directorate for Culture and Major Events to the managing director at The Orcadian, what assessment it made in order to identify "essential need" prior to the freeze on public sector marketing expenditure.
Following the implementation of emergency spending controls (which included the public sector marketing expenditure freeze), a process was put in place across all policy areas to rigorously assess which essential marketing expenditure should still proceed in 2024-25 and what activity can be halted or postponed. This assessment process is aligned with the 4 key priorities of the Scottish Government and with individual policy outcomes. All Scottish Government marketing expenditure with an essential need for 2024-25 is subject to the First Minister’s approval.
For clarity, the Scottish Government has not suspended public health marketing campaigns and remains committed to the importance that campaigns have in communicating public health priorities. It should be noted, however, that marketing is just one of a number of interventions that can affect health outcomes.