Recent results show 8 in 10 adults in Scotland have heard of FSS.Pre- and Post-Campaign Research: Evaluates shifts in public perception and behaviour before and after key campaigns.Social Media Metrics: Engagement rates (likes, shares, comments) and reach help measure the impact of online campaigns.Website Analytics: Tracking page views, dwell time, and downloads of guidance materials indicates audience interest and information retention.Media Coverage Analysis: Volume, sentiment, and audience reach of press and broadcast coverage provide insights into campaign effectiveness.Food Safety & Fraud Reporting: Changes in public reporting of food safety concerns and food crime cases following awareness efforts.Public Sentiment Analysis: Social listening tools help gauge real-time reactions to food safety incidents and misinformation.Quarterly Reporting to the Executive Management Board & Finance and Business Committee (FBC): Key performance indicators (KPIs) track campaign success.Lessons Learned Assessments: Inform future improvements to communications strategy. S6W...