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Chamber and committees

Spin the Bottle: How the UK Alcohol Industry Twists the Facts on Harm and Responsibility

  • Submitted by: Carol Mochan, South Scotland, Scottish Labour.
  • Date lodged: Wednesday, 25 June 2025
  • Motion reference: S6M-18053

That the Parliament acknowledges the recently published report, Spin the bottle: How the UK alcohol industry twists the facts on harm and responsibility, which analysed over 140 public communications from six leading alcohol companies and industry-focused groups in 2024; notes the report’s finding that one strategy used by alcohol companies and trade groups to avoid further regulation is to present the sector as responsible and part of the solution to tackle alcohol harm; further notes its findings that alcohol harm costs the UK economy much more than alcohol sales bring in and that taxation remains one of the most effective ways of reducing harm and inequalities; understands that alcohol deaths in Scotland are on the rise; notes the report’s findings that the alcohol industry cherry-picks positive trends and promotes ineffective solutions such as “responsible drinking”, while detracting from evidence-based policy measures; acknowledges the finding that the alcohol industry has made claims about how it supports communities and its contribution to a more inclusive world, despite alcohol’s clear harms to communities; notes the report’s finding that the alcohol industry frequently partners with charities and organisations to ostensibly tackle alcohol harm while also promoting alcohol brands and disseminating misinformation; further notes the finding that the alcohol industry has presented itself as a leader in environmental sustainability, while pushing back against environmental regulations; acknowledges the finding that there is a fundamental conflict of interest between the goals of the alcohol industry and the mission to reduce alcohol harm and that the alcohol industry’s influence is a key barrier to addressing alcohol harm, and welcomes the recommendations made to policymakers to address the issues raised by the report.


Supported by: Colin Beattie, Bill Kidd, Monica Lennon, Mercedes Villalba, Elena Whitham