Questions and answers

Parliamentary questions can be asked by any MSP to the Scottish Government or the Scottish Parliamentary Corporate Body. The questions provide a means for MSPs to get factual and statistical information.

Written questions must be answered within 10 working days (20 working days during recess)

Other questions such as Topical, Portfolio, General and First Minister's Question Times are taken in the Chamber

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Question reference: S6W-37503

Asked by: Pam Duncan-Glancy, MSP for Glasgow, Scottish Labour
Date lodged: Thursday, 08 May 2025
Current Status: Answered by Jenny Gilruth on 19 May 2025

To ask the Scottish Government how it plans to involve parents in the design and delivery of the national campaign on school attendance, as announced in its Programme for Government 2025-26.

The Scottish Government is committed to meaningful parental involvement in the national attendance campaign announced in our Programme for Government 2025-26.

As part of the development of the campaign, qualitative research was undertaken in 2024 with parents, pupils and stakeholders to build a clear picture of lived experience and needs. Insight from this research will be used to inform the development of the campaign, including the core creative idea, messages and channel selection. A second stage of qualitative research with parents and carers of pupils with lower levels of attendance will then be used to test different creative approaches for effectiveness. We will also engage with stakeholders, parent councils and other representative groups as part of this process to gather diverse perspectives.

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Question reference: S6W-37503

Answer