Chamber and committees

As uptake of clean heating systems increases, the number of people employed in the sector is expected to increase. The rate of increase required will be driven by consumer demand, which in turn will be driven by a range of different factors including any regulations that are introduced. As we continue to develop our regulatory proposals and wider package of support we will undertake further analysis as required to understand needed growth rates.

As referred to in the answer to question S6W-22629, we are planning an awareness raising campaign in the new year for those considering installing a heat pump. Options to maximise the reach and impact of the campaign are still being considered but include PR, digital advertising and press activity.

I refer the member to the answer to question S6W-23652 on 21 December 2023 regarding targeted marketing at the over 55 age group. I further refer the member to my answer to question S6W-23657 on 21 December 2021 regarding the part of his question regarding specific forms of marketing activities.

The Home Energy Scotland ‘Warmer Homes Scotland’ campaign includes a specific target audience of the over 60s. This campaign includes a digital advertising strand targeted at this age category who live in the 20% most deprived postcodes in Scotland. In addition, press is included to help target those who are not digitally engaged, alongside TV advertising on daytime STV and C4 Scotland.

All answers to written parliamentary questions are available on the Parliament’s website, the search facility for which can be found at https://www.parliament.scot/chamber-and-committees/written-questions-and-answers .

Our Home Energy Scotland Grant and Loan scheme is open to all domestic owner occupiers in Scotland. Our Home Energy Scotland Advice Service provide free, tailored advice on the suitability of a heat pump for a property and advise on what support is available.

We run targeted marketing campaigns. As stated in the answer to S6W-22629, we are planning to run a campaign which will target early adopters alongside other strands of awareness raising activity. Evidence shows that this group tend to be owner occupiers, environmentally minded and aged over 40. Advice on the suitability of individual homes for heat pumps will continued to be provided to those responding to the campaign by Home Energy Scotland. We also run an annual campaign targeting those in or at risk of being in fuel poverty to encourage households to contact Home Energy Scotland for support via our Warmer Homes Scotland scheme which continues to provide free heating and energy efficiency upgrades for those most in need.

The Scottish Government will continue to keep our schemes under review and working closely with stakeholders and our delivery partners will adjust as required to ensure that the outcomes delivered can be maximised for the funding allocated to them.

Scottish Government values our relationship with stakeholders in the energy efficiency sector. In the past year I had a number of opportunities to discuss the heat transition and I will continue to engage with the sector and work with them to ensure that they help inform how we achieve our climate change ambitions.

We do not run marketing campaigns that specifically seek to target people over 55. Our campaigns promote our offer of support to those who need support heating their homes as well as potential early adopters of heat pumps. As those campaigns are evaluated we will look at the impact across a range of groups.

No economic modelling has been undertaken. As we continue to engage with the sector, if a need for economic modelling emerges then we will consider it. A key ask of the supply chain has been clarity about scope and timing of regulation which is central to their planning for investment in capacity and skills needed for manufacture, installation and maintenance. This is why we set out our draft proposals on regulation on 28 November.

Energy Savings Trust administer a number of Scottish Government heat and energy efficiency funding schemes through a competitively procured contract. The fee charged by EST is not broken down into staff and IT categories.

The Home Energy Scotland Grant and Loan Scheme was launched in December 2022. The cost to operate the scheme in the 2022-23 grant year (December 2022 – March 2023) was as follows:

Scheme Management and Application Fees paid to EST: £647,044

The cost of Scottish Government Staff time associated with the operating of the scheme was estimated to be around: £60,000.

As outlined in the response to question S6W-22651, applicants have 9 months to complete works and claim their funding from the date that their funding application is approved. This means that payments to applicants are often made in the months following their application approval.

Approved funding applications will not be paid if the applicant fails to submit a valid claim for the approved amount of their application.