To ask the Scottish Executive how much has been spent on promoting the Young Persons Concessionary Travel Scheme in each year since it was introduced.
The Scotland-wide Young Persons Concessionary Travel Scheme started on 8 January 2007. In preparation for this, and since the scheme started, various marketing activities have taken place in order to increase uptake.
The marketing costs associated with the scheme for each financial year has been as follows:
In 2006-07, approximately £375,000 was spent.
In 2007-08, approximately £420,000 was spent.
In 2008-09, approximately £11,500 was spent.
Since March 2009, no further formal marketing expenses have been incurred, although the scheme and the national entitlement card continues to be promoted via the Transport Scotland website, through the Young Scot organisation and through local authorities.