To ask the Scottish Executive what progress has been made in preparing for the implementation of the tourism network from April 2005.
Earlier this year, ministers decided that there was a compelling case for change in Scotland’s tourism support arrangements, based on the need to better integrate and focus public sector support on strengthening Scotland’s tourism and related businesses and growing their revenues in support of our shared ambition to grow the sector by 50% by 2015. That decision was based in part on the views of most respondents to the review of area tourist boards (ATBs), who stressed the need for better integration between national tourism strategies and their delivery locally.
The Executive accordingly commissioned VisitScotland to design and deliver, under the leadership of the Executive, an integrated tourism network by merging the 14 separate ATBs with VisitScotland. A project team involving over 100 people from ATBs, local authorities, COSLA, the STUC, tourism businesses, VisitScotland and the Executive was set up to do this. It has worked hard over the last six months to design an integrated network which will be responsive to the needs of tourism businesses and visitors, and will work closely with key partners including local authorities and the enterprise networks. That design work has beensummarised in the Tourism Network Implementation Framework Document, copies of which have been placed in the Parliament’s Reference Centre today (Bib. number 34275). I am very pleased that this important milestone has been achieved on target, although I am conscious of the huge amount of work that is still to be done as the project moves into the implementation phase.
The priority of the staff in the offices across the tourism network will be to provide high quality information to visitors, and to work closely with tourism related businesses of all kinds, helping them to grow by linking them directly with national and local marketing and quality strategies, and by offering commercially attractive marketing and other opportunities. These offices will have delegated powers and budgets to respond to circumstances in their own areas, and at least 80% of industry engagement by VisitScotland will be deliveredthrough them. Another very important network activity will be the strengtheningof local partnerships, especially with local authorities. The wholehearted supportof local authorities will continue to be needed for tourism to grow in every partof Scotland, and they will be closely involved in tourism decision making at local and national level. The partnership activity of the network will be focussed through the development for each area of an Area Tourism Plan in collaboration with local partners meeting regularly as an Area Tourism Partnership; local authorities will have strong representation on these bodies and on the proposed city convention bureaux.
I know that there is a concern about retaining good, knowledgeable ATB staff in the new structure, and about potential redundancies. The tourism network project is committed to open and fair treatment of all staff. Because we are building on the strengths of the existing ATBs, VisitScotland plan, subject to funding continuing to be available from local authorities, to transfer staff into the new network in April 2005 on terms and conditions (including pension rights) no less favourable than those which they currently enjoy.