- Asked by: Kenny MacAskill, MSP for Lothians, Scottish National Party
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Date lodged: Thursday, 19 April 2001
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Current Status:
Answered by Tom McCabe on 10 May 2001
To ask the Scottish Executive whether it will detail what its expenditure was on advertising and promotion during each of the last three financial years, how much of this was for promotion and advertising conducted in-house and how much was for promotion and advertising done by external agencies on its behalf.
Answer
The figures requested are as follows:
| 1998-99 |
| Campaign | Spend |
| Children's Panels | £ 112,300 |
| Daily Record Health Supplement (NHS White Paper) | £ 77,000 |
| Democratising Scotland | £ 248,500 |
| Domestic Violence | £ 630,700 |
| Electoral Registration | £ 41,000 |
| Fire Prevention | £ 225,000 |
| Food Safety | £ 21,150 |
| Fostering | £ 97,400 |
| Further Education | £ 70,000 |
| Historic Scotland External | £ 835,000 |
| Historic Scotland Internal | £ 297,000 |
| Local Government Commission | £ 78,000 |
| Nursing Recruitment | £ 258,300 |
| Pharmacy Point of Dispensing | £ 53,200 |
| Police Graduate Recruitment | £ 9,500 |
| Road Safety | £ 628,600 |
| Scottish Fisheries Protection agency | £ 2,000 |
| Scottish Parliament campaign | £ 1,785,000 |
| Teacher Recruitment | £ 4,200 |
| Total | £ 5,473,850 |
| 1999-2000 |
| Campaign | Spend |
| Census | £ 9,993 |
| Child Care | £ 63,843 |
| Childrens Panels | £ 121,623 |
| Domestic Violence | £ 556,573 |
| Electoral Registration | £ 25,787 |
| European Elections | £ 32,029 |
| Fire Prevention | £ 254,590 |
| Food Safety | £ 29,035 |
| Healthy Christmas Campaign | £ 89,649 |
| Historic Scotland External | £ 713,000 |
| Historic Scotland Internal | £ 415,000 |
| NHS Fraud | £ 100,000 |
| Prescription Charges | £ 4,678 |
| Road Safety | £ 868,800 |
| Scotlands Parliament | £ 547,600 |
| Scottish Fisheries Protection Agency | £ 4,738 |
| Teacher Recruitment | £ 99,680 |
| Tobacco Campaign | £ 10,404 |
| Total | £ 3,947,022 |
| 2000-01 |
| Campaign | Spend |
| Alcohol Abuse | £471,970 |
| Child Care | £132,530 |
| Childrens Panels | £123,120 |
| Domestic Abuse Campaign | £507,464 |
| Drugs Enforcement Agency | £54,695 |
| Fire Safety Supplement | £178,967 |
| Flu Campaign | £1,076,411 |
| Food Safety | £32,480 |
| Fostering Supplement | £32,443 |
| Historic Scotland External | £738,000 |
| Historic Scotland Internal | £831,000 |
| Lead in Water | £76,977 |
| NHS Branding | £67,258 |
| NHS Fraud | £21,942 |
| NHS Helpline | £137,531 |
| NHS Public Appointments | £54,754 |
| Organ Donors | £48,465 |
| Organ Retention | £55,697 |
| Road Safety | £1,261,955 |
| Safer Scotland | £162,825 |
| Scottish Criminal Records | £35,250 |
| Scottish Fisheries Protection Agency | £5,522 |
| Teacher Recruitment | £27,025 |
| Travel Awareness | £318,808 |
| Youth Summit | £9,746 |
| Total | £6,462,836 |
The Scottish Executive and most of its agencies do not undertake internal advertising or promotional work but Historic Scotland undertakes such work with its members and this is reflected in the figures.
- Asked by: Kenny MacAskill, MSP for Lothians, Scottish National Party
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Date lodged: Thursday, 19 April 2001
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Current Status:
Answered by Tom McCabe on 10 May 2001
To ask the Scottish Executive whether it will detail, for each of the past three months, what its expenditure was on advertising, promotion and public awareness campaigns, and what the nature and purpose were of each of these campaigns.
Answer
The information requested is as follows:
| Campaigns Run Between January-March 2001 |
| Campaign | Spend |
| Alcohol Abuse | £ 49,636 |
| Domestic Abuse | £ 216,009 |
| Fire Safety Supplement | £ 125,987 |
| Historic Scotland | £ 319,800 |
| NHS Fraud Campaign and Supplements | £ 121,942 |
| NHS Helpline | £ 33,823 |
| Scottish Fisheries Protection Agency- Fisheries Exhibition | £ 725 |
| Students Awards Agency Scotland | £ 8,962 |
Road Safety |
| Fool Speed | £ 345,210 |
| Childrens Traffic club | £ 118,969 |
| Back Seat Driver | £ 66,643 |
| Christmas Drink Driving | £ 8,000 |
| SRSC Website | £ 3,327 |
| Total | £ 1,419,033 |
All of the above were public information campaigns.
- Asked by: Kenny MacAskill, MSP for Lothians, Scottish National Party
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Date lodged: Thursday, 19 April 2001
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Current Status:
Answered by Wendy Alexander on 10 May 2001
To ask the Scottish Executive how many copies of the recent Scottish Enterprise document Survival Toolkit for Tourism Business have been produced, to whom these have been delivered and what the costs of the production and distribution were.
Answer
The document Survival Toolkit for Tourism Business was a joint publication between Scottish Enterprise and Highlands and Islands Enterprise. 20,000 copies of the document were produced with 12,000 delivered directly to tourism businesses and 5,200 copies distributed to the LECs, Small Business Gateway offices and ATBs. The remaining 2,800 will be dispatched as required. Total cost for production and delivery was £14,408.
- Asked by: Kenny MacAskill, MSP for Lothians, Scottish National Party
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Date lodged: Thursday, 26 April 2001
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Current Status:
Answered by Alasdair Morrison on 10 May 2001
To ask the Scottish Executive how many people visited Scotland for the purpose of studying the English language in each year since 1997 and what the value to the economy of people making such visits was in each of these years.
Answer
The specific information requested is not held centrally. However, visitscotland does hold data on students visiting Scotland for short-term study, the majority of which is likely to be English language study. The figures are as follows:
| Year | No of visitors | Spend (£m) |
| 1997 | 52,000 | 51 |
| 1998 | 47,000 | 37 |
| 1999 | 34,000 | 28 |
Source: International Passenger Survey
- Asked by: Kenny MacAskill, MSP for Lothians, Scottish National Party
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Date lodged: Thursday, 26 April 2001
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Current Status:
Answered by Wendy Alexander on 10 May 2001
To ask the Scottish Executive whether any sums recovered from Motorola in respect of its Bathgate plant will be ring-fenced for use in relation to workers made redundant and communities damaged by the plant's closure; if so, how much of the recovered sums will be used for this purpose and, if not, into which budget the recovered sums will go.
Answer
On 25 April I announced in the Parliament that the Scottish Executive was setting aside up to £10 million to help fund the Motorola task force's action plan.All recoveries of Regional Selective Assistance are returned to the Executive's budget, in line with normal procedure.
- Asked by: Kenny MacAskill, MSP for Lothians, Scottish National Party
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Date lodged: Thursday, 26 April 2001
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Current Status:
Answered by Wendy Alexander on 10 May 2001
To ask the Scottish Executive what fee the recruitment agency involved charged visitscotland for its services in relation to the appointment of Rod Lynch.
Answer
I refer the member to the answer given to question S1W-15295 on 8 May 2001.
- Asked by: Kenny MacAskill, MSP for Lothians, Scottish National Party
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Date lodged: Thursday, 26 April 2001
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Current Status:
Answered by Wendy Alexander on 8 May 2001
To ask the Scottish Executive whether it will name the members of the selection panel used by visitscotland to appoint a Chief Executive, whether Mr Donal Dowds was a member and whether his views were sought at any time before the offer of employment was made to Rod Lynch.
Answer
The members of the selection panel were Lord Gordon of Strathblane, Mr Peter Lederer and Mr Mike Foulis. Mr Michael Cantlay joined the panel after 28 February when Lord Gordon's period of appointment as Chair of visitscotland came to an end. Communications between board members is a matter for visitscotland.
- Asked by: Kenny MacAskill, MSP for Lothians, Scottish National Party
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Date lodged: Thursday, 26 April 2001
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Current Status:
Answered by Wendy Alexander on 8 May 2001
To ask the Scottish Executive whether an official from the Executive sat in during the interviews or was a member of the selection panel which interviewed candidates for the position of Chief Executive of visitscotland; if so, what grade that official was and how many interviews he or she attended.
Answer
Yes. The official is a Head of Group and attended interviews with all seven candidates.
- Asked by: Kenny MacAskill, MSP for Lothians, Scottish National Party
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Date lodged: Thursday, 26 April 2001
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Current Status:
Answered by Wendy Alexander on 8 May 2001
To ask the Scottish Executive when Peter McKinlay is due to stand down as interim Chief Executive of visitscotland.
Answer
This is an operational matter for visitscotland.
- Asked by: Kenny MacAskill, MSP for Lothians, Scottish National Party
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Date lodged: Monday, 23 April 2001
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Current Status:
Answered by Wendy Alexander on 8 May 2001
To ask the Scottish Executive what the parameters were for any negotiations on salary and terms and conditions of employment when considering applications for the post of Chief Executive of visitscotland.
Answer
In considering these matters in consultation with my department, visitscotland will have borne in mind the need to strike a balance between paying a market rate for the kind of ability and experience they were seeking to attract and other senior public sector salaries in Scotland.
