To ask the Scottish Executive whether it will detail all costs associated with its sponsorship of the Scottish Cup for the (a) 2008-09 and (b) 2009-10 football seasons.
The Scottish Government does not sponsor the Scottish Cup.
In 2008, Mr Willie Haughey of City Refrigeration Holdings, arranged with the Scottish Football Association (SFA), to sponsor the Scottish Cup for the 2008-09 and 2009-10 football seasons. Mr Haughey donated the activation rights for these two years to the Scottish Government.
In 2008-09, the Scottish Cup was used as a platform to promote Homecoming and health initiatives to Scots. In 2009-10, the Cup has been branded the Active Nation Scottish Cup as part of the Active Nation campaign, which encourages people of all ages and abilities to be more active.
The Cup was taken on tour in partnership with the Scottish FA, where 6,000 school pupils took part in coaching sessions and over 20,000 healthy eating advice booklets were distributed.
The media evaluation following the Homecoming Scottish Cup 2008-09 delivered brand exposure for Homecoming worth £3.26 million across television, radio, online and press. Television alone delivered nine hours of brand exposure for Homecoming.
Activation costs associated with the Homecoming Scottish Cup in 2008-09 were £517,287 including VAT.
Active Nation Scottish Cup costs will be made available following the conclusion of the Cup campaign in May 2010. To date, expenditure is £330,364 including VAT. Please note that expenditure is not yet reconciled beyond 31 March 2009 and figures may be subject to change. Expenditure in both 2008-09 and 2009-10 includes some mandatory site branding required by contract by the Scottish FA.