To ask the Scottish Executive whether it will provide details of its diaspora strategy, launched in October 2005.
The First Minister launched thediaspora strategy in October 2005 during his visit to Canada.
The diaspora strategy aims toencourage the active participation of ancestral Scots and other groups with an affinityto Scotland in promoting Scotland as a great country to visit, live, learn, work, do businessand invest. This is a long-term project; through sustained engagement at a numberof different levels, the strategy will build on and strengthen the existing relationshipsbetween Scotland and the international diaspora for the overall economicand social benefit of Scotland.
Level one of the strategy, thepublication of an e-magazine has been implemented. In March 2006, the first editionof the quarterly e-magazine
Scotland-Now (
www.scotland-now.com) was published. Thee-magazine is specifically aimed at the diasporaaudience.Level two of the strategy, engagementwith diaspora groups and other affinity groups is on-going. The Executive is in the process of mapping Scottish associationsand diaspora groups overseas to effectively target them with information on modernScotland.
Targeted engagement has takenplace with individuals and diaspora groups in North America and Australia andScottish organisations in London. The total recordedexpenditure to date on Scotland-Now and the initial engagement with North America, Australiaand Scottish organisations in London is £55,459. Scots diaspora attended Celebrate Scotland events hosted by the First Minister in Melbourne lastyear, and in San Francisco on 18 October this year. Full costs are not yet available for those events.
In addition ministers and officials undertake various other engagementsand ad hoc contact with a variety of organisations as part of their normal duties.For example, I took the opportunity to meet with several diaspora organisations(such as the St Andrews Societies of Washington and New York) when I visited the US for Tartan Week (April 2005 and2006 respectively).
We will continue to work withkey partners such as Scottish Enterprise, VisitScotland, and AncestralScotland amongstothers, to share information and, where appropriate, undertake joint country-specificactivities. The approach for each country will be adapted to suit local needs.
The long-term engagement withthe diaspora will support the Executive’s work on Scotland’s InternationalImage, Fresh Talent and country plans.