To ask the Scottish Executive what steps it has taken to improve the understanding and awareness of flood risk in communities across Scotland.
For the last flood risk years, the Scottish Government has provided SEPA with £100,000 per year to support their annual campaign to raise public awareness of flood risk in Scotland.
The campaign is carried out in partnership with local authorities and other delivery partners (including fire and rescue services), and involves a series of events throughout the year, including having an information trailer in attendance at events, ongoing advertising in community newspapers, cinemas, buses and at sports grounds in flood risk areas across Scotland. In recent years, it has also included touring plays about flooding - targeted at schools and adults in flood risk areas - and public information events in flood risk communities supported by local newspaper advertising and poster campaigns. SEPA is also planning a series of events this spring with accompanying media activity and community engagement to coincide with the opening of the new North East Flood Warning Scheme serving communities at risk from the rivers North Esk, Dee, Don and Deveron.
We are also funding the £8.6 million development of SEPA''s new Floodline Warnings Direct service. This includes a significant, targeted campaign of awareness-raising prior to the launch of the new service in spring 2011, using community engagement, direct mail and media activity, aimed at people living in flood warning scheme areas.
In addition, during the recent extreme weather conditions, a SEPA spokesperson and the Floodline number was included in the Scottish Government''s Life Matters platform which broadcasts across the Bauer local radio network (Forth 1, Forth 2, Clyde 1, Clyde 2, Tay AM, Tay FM, Northsound 1, Northsound 2, Moray Firth Radio, West Sound (West Sound, West FM and South West Sound) and Radio Borders) reaching 40% of all Scottish adults per week. An audio clip by a SEPA spokesman was sent to community and local radio stations across Scotland. The Floodline number was also included within local newspaper adverts across 87 titles, reaching 65% of Scottish adults. SEPA web links were placed on the Scottish Government''s website www.scotland.gov.uk/weatherwise which was the main port of call for all communication materials for the public information campaign during the recent severe weather.
The Scottish Government has also provided funding to support the Scottish Flood Forum; a community-based organisation established to support and represent those who are affected by or are at risk of flooding. The forum also works with SEPA to ensure that its work links closely to SEPA''s flood risk awareness raising activities.
SEPA''s Indicative flood risk maps, showing areas at risk from fluvial and coastal flooding are accessible on SEPA''s website http://www.sepa.org.uk/flooding.aspx. We will be funding SEPA to produce a national flood risk assessment from all causes of flooding and improved mapping, under the Flood Risk Management (Scotland) Act 2009, by December 2011 and December 2013 respectively. Both SEPA''s and our websites contain further information to improve understanding and awareness of flood risk in Scotland.