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Chamber and committees

Question reference: S6W-29714

  • Asked by: Stephen Kerr, MSP for Central Scotland, Scottish Conservative and Unionist Party
  • Date lodged: 9 September 2024
  • Current status: Answered by Richard Lochhead on 3 October 2024

Question

To ask the Scottish Government what impact it anticipates that the reported £800,000 reduction to VisitScotland's advertising budget will have on tourism numbers.


Answer

The decision relates to uncommitted marketing spend, however, Visit Scotland will continue to maximise the impact of its £43.6 million budget through use of its own and partner channels, including relationships with travel intermediaries, to attract domestic and international visitors to Scotland.

The number of people visiting Scotland is subject to different variables, including the state of the global economy. Scottish Government will work closely with VisitScotland to track and report performance.