Chamber and committees

Given the commercial nature of these events the Scottish Government has not undertaken an assessment of the likely economic impact of the Taylor Swift concerts in Edinburgh.

There have been no specific discussions with stakeholders, by either Ministers or Officials, regarding the forecast impacts from the Taylor Swift concerts. VisitScotland however (as the national tourism agency for Scotland) has been undertaking PR and marketing activities to maximise the opportunity for Scotland's visitor economy from Taylor Swift fans attending the Edinburgh concerts - as it does for other major events across Scotland.

The launch of the refreshed “Scotland’s National Events Strategy 2024 – 2035” on Tuesday 28 May reflects the continued commitment by the Scottish Government to sustain and develop a dynamic, resilient, and responsible events sector that is a valued part of Scotland’s wellbeing economy, maintaining Scotland’s reputation as “The Perfect Stage for Events.”

The refreshed National Events Strategy has been the result of a collaborative effort, shaped by voices from across the event sector, Trade Unions, Local Authorities and the wider public sector. Following that consultation and engagement process clear agreed priorities have emerged to shape a strategy that provides focus for the whole sector, bringing everyone together to deliver a shared ambition.

Working with the sector and other partners we will ensure Scotland continues to support a dynamic portfolio of events – from regular local community events to Scotland’s signature events and festivals, to one off international business, cultural and sporting events.

A copy of the National Events Strategy may be found using the URL Scotland's National Events Strategy | VisitScotland.org