Question reference: S6W-23654
- Asked by: Brian Whittle, MSP for South Scotland, Scottish Conservative and Unionist Party
- Date lodged: 7 December 2023
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Current status: Answered by Patrick Harvie on 21 December 2023
Question
To ask the Scottish Government, further to the answer to question S6W-22629 by Patrick Harvie on 16 November 2023, what demographic data it is using to target its marketing campaign for the Home Energy Scotland (HES) Grant and Loan scheme.
Answer
We use a wide range of evidence to help support and guide the targeting of the Home Energy Scotland campaign. This includes evidence gathered from Home Energy Scotland and the Energy Saving Trust , and the Scottish Government’s Public Insight Monitor. We also utilise demographic data held by our dedicated media agency, Republic of Media.