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Chamber and committees

Question reference: S6W-12228

  • Asked by: Alexander Stewart, MSP for Mid Scotland and Fife, Scottish Conservative and Unionist Party
  • Date lodged: 16 November 2022 Registered interest
  • Current status: Answered by Maree Todd on 30 November 2022

Question

To ask the Scottish Government how much it has spent on smoking cessation promotional campaigns via (a) media and (b) social media each year since 2017-18.


Answer

The Scottish Government publishes an annual report on marketing spend in each financial year, which can be found at https://www.gov.scot/collections/marketing-spend/ .

The Scottish Government ran a smoking cessation campaign in 2017-2018. The costs for this campaign totalled £370,978.50. The total media spend for this campaign was £253,352.78 across TV, radio, digital and outdoor advertising. The digital advertising included £23,252 on Facebook advertising in support of the campaign. No other social media advertising was used as part of the campaign.