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Chamber and committees

Official Report: search what was said in Parliament

The Official Report is a written record of public meetings of the Parliament and committees.  

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Dates of parliamentary sessions
  1. Session 1: 12 May 1999 to 31 March 2003
  2. Session 2: 7 May 2003 to 2 April 2007
  3. Session 3: 9 May 2007 to 22 March 2011
  4. Session 4: 11 May 2011 to 23 March 2016
  5. Session 5: 12 May 2016 to 4 May 2021
  6. Current session: 13 May 2021 to 7 November 2025
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Displaying 2809 contributions

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Economy and Fair Work Committee

Tourism

Meeting date: 3 September 2025

Stephen Kerr

The briefing from VisitScotland mentions that we are 113th out of 119 on cost competitiveness. Marc Crothall specifically mentioned that that is a UK number. How does it relate to Scotland?

Economy and Fair Work Committee

Tourism

Meeting date: 3 September 2025

Stephen Kerr

Are aspects of tourism and hospitality in Scotland making us less competitive than, say, regions of England in terms of product and performance—the whole picture?

Economy and Fair Work Committee

Tourism

Meeting date: 3 September 2025

Stephen Kerr

Setting aside that issue—I think that we have covered it—should the Government stop, start or continue doing anything else?

Economy and Fair Work Committee

Tourism

Meeting date: 3 September 2025

Stephen Kerr

What specifically would you like to see happen?

Economy and Fair Work Committee

Tourism

Meeting date: 3 September 2025

Stephen Kerr

You want clarity around the amount of the levy and how it is being spent, and then some imaginative use of that money to generate the pipeline that you are talking about.

Economy and Fair Work Committee

Tourism

Meeting date: 3 September 2025

Stephen Kerr

Gordon Watson wants to come in. It is nice to see you again, by the way.

Economy and Fair Work Committee

Tourism

Meeting date: 3 September 2025

Stephen Kerr

Can I ask you to say a bit more about regulation? Are you effectively asking the Scottish Government to cut regulation or are you asking for no more regulation? Which is it?

Economy and Fair Work Committee

Tourism

Meeting date: 3 September 2025

Stephen Kerr

Has that been discussed in Scotland?

Economy and Fair Work Committee

Tourism

Meeting date: 3 September 2025

Stephen Kerr

Just very briefly—I know that we are running out of time. My first question goes back to the ideas of price elasticity and of supply and demand. From the earlier panel, we heard an incredible example about visitors to the north of Scotland choosing to share a glass of wine and a bowl of soup, because their ability to spend has been compromised. The whole question of price is a real hotspot for us, and we should be concerned about how we are being perceived. You mentioned that in your submission, in which you highlighted

“perceptions of value for money”

and said that you are aware that

“some tour operators are beginning to move to alternative destinations.”

Data points on visitors’ reactions to what they perceive to be value for money either exist or are there to be gathered. It was said previously that a visit to Scotland is worth every penny. As a Scot, I agree with that. However, we have to listen to what people say about what they perceive to be, to use your own words, value for money. You then went on to mention tour operators. In gathering such data, we seem to be facing a problem that we could describe as price related, but perhaps ought to be framed in the context of value for money.

Willie Coffey mentioned problems with VistScotland’s website. I think it was a big mistake that you closed down your information centres. One of Scotland’s greatest assets is its people. Seeing a friendly face across a counter or desk in a visitor or information centre represents value for money. I think that you have been stripping value out of the proposition that you put before both potential and actual visitors to Scotland. In your submission you mention that issue, but you do not address it. What are you doing, what have you done or what do you plan to do to drive up people’s perception of value for money?

Economy and Fair Work Committee

Tourism

Meeting date: 3 September 2025

Stephen Kerr

Right—I am not sure you are addressing my question. However, I think that we are running out of time, so perhaps we could pick up the point later. Does VisitScotland not have any say in the quality or the value proposition of the product?