Question reference: S6W-22737
- Asked by: Sue Webber, MSP for Lothian, Scottish Conservative and Unionist Party
- Date lodged: 7 November 2023
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Current status: Answered by Paul McLennan on 14 November 2023
Question
To ask the Scottish Government what targeted communications are being used to encourage more people with weakened immune systems to get their COVID-19 winter booster vaccination.
Answer
This year’s COVID-19 vaccine marketing and communication plan utilises a number of communication channels to reach those with a weakened immune system, under the “Don’t let your protection fade” campaign. The accompanying marketing toolkit includes a range of assets directed at those who are at higher risk of COVID-19. This toolkit has been shared with Health Boards and stakeholders for them to promote via their own communication channels. The national campaign has also promoted vaccination for those at clinical risk.
All those eligible for winter vaccination have been sent an invitation letter with either a scheduled appointment or instructions on how to book an appointment. Included with this is a leaflet which includes information around why those eligible are being offered a COVID-19 vaccine this winter.
Specific leaflets have been produced for the clinical at risk child and infant groups. These leaflets are designed to help parents/carers make an informed decision about getting their child vaccinated.
All programme patient leaflets can be viewed on NHS Inform.
Winter vaccines briefings for professionals working with people at higher risk are available on the Public Health Scotland website. These explain the importance of the winter vaccines and encourage healthcare professionals to speak to their patients about being vaccinated.