Question reference: S6W-20055
- Asked by: Douglas Ross, MSP for Highlands and Islands, Scottish Conservative and Unionist Party
- Date lodged: 19 July 2023
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Current status: Answered by Elena Whitham on 3 August 2023
Question
To ask the Scottish Government, further to the answers to questions S6W-18904 and S6W-18890 by Elena Whitham on 22 June and 26 June 2023 respectively, given that £431,988 was the total funding for social media, billboards, print media and radio for the "How to Save a Life" campaign, and that the £800,000 allocated for media campaigns in 2021 and 2022 on the use of naloxone has been fully spent on that campaign, whether it will provide a breakdown of how the remaining £360,012 was spent.
Answer
The remaining elements of How To Save a Life media campaign, totalling to £360,012, not asked about in previous parliamentary questions included:
- TV adverts– £216,349
- Bus advertising - £78,140
- Glasgow Naloxone Taxi Livery– £3,240
- Project development costs - £22,315
- Independent Evaluation carried out by Glasgow Caledonian University – £39,968