Question reference: S6W-18890
- Asked by: Douglas Ross, MSP for Highlands and Islands, Scottish Conservative and Unionist Party
- Date lodged: 14 June 2023
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Current status: Answered by Elena Whitham on 26 June 2023
Question
To ask the Scottish Government, regarding the £800,000 media campaign spend on the use of naloxone between 2021 and 2022, whether it will provide a breakdown of how much funding has been allocated to (a) social media, (b) bus stops, (c) billboards, (d) print media and (e) radio.
Answer
The breakdown of funding across the How to Save a Life campaign costs is as follows:
- social media – £9,989
- bus stops advertising including billboards and print media* - £178,847
- radio – £243,152
*this figure also includes digital displays and print media on buses and trains.