Question reference: S6W-15272
- Asked by: Jackson Carlaw, MSP for Eastwood, Scottish Conservative and Unionist Party
- Date lodged: 22 February 2023
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Current status: Answered by Jenny Gilruth on 6 March 2023
Question
To ask the Scottish Government when it last reviewed the effectiveness of promotional activities for the Young Scot National Entitlement Card to ensure that 11- to 25-year-olds are aware of how they can use the facility.
Answer
In Autumn 2022, Transport Scotland launched a national marketing campaign to increase awareness and understanding of the Young Persons’ Free Bus Travel Scheme.
Analysis of the campaign was completed in February 2023 and showed that over 97% of the adult population in Scotland, and 94% of 13-18 year olds, would have seen or heard the campaign at least three times.
The evaluation also showed that the campaign helped to improve opinions of bus and increase bus use. Over half of those who responded to the post campaign survey said their opinion of bus travel improved as a result of the campaign. 91% of the young people who responded, and had already joined the scheme, said they were using bus more.