Question reference: S6W-13374
- Asked by: Pam Duncan-Glancy, MSP for Glasgow, Scottish Labour
- Date lodged: 20 December 2022
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Current status: Answered by Ben Macpherson on 18 January 2023
Question
To ask the Scottish Government how much funding it has allocated to spend on (a) Facebook, (b) Instagram, (c) Twitter, (d) YouTube and (e) Tik Tok in relation to its Winter Heating Payment advertising campaign.
Answer
Social Security Scotland posted on its Twitter and Facebook accounts to raise awareness of Winter Heating Payment. There has been no spend to date on Winter Heating Payment advertising through social media channels. This will be part of further advertising planned for early this year. Social Security Scotland's budget breakdown by channel is still to be confirmed and will be based on insight, taking advice from their media buying agency.