Question reference: S3W-04264
- Asked by: Liz Smith, MSP for Mid Scotland and Fife, Scottish Conservative and Unionist Party
- Date lodged: 12 September 2007
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Current status: Answered by Jim Mather on 21 September 2007
Question
To ask the Scottish Executive what strategy is in place to encourage visitors to Perthshire and Kinross.
Answer
VisitScotland andPerth and Kinross Council work closely together toencourage visitors to experience this beautiful area for themselves, as part of the shared ambition to increase Scotland’s tourismrevenue by 50% over the decade to 2015. VisitScotland is committed to thepromotion of Perthshire and Kinross as a quality must-see, must-return visitordestination, and works in partnership with Perth and Kinross Council on a variety of local marketing initiativesdesigned to boost tourism in the area. As part of this, VisitScotland runs awide variety of marketing and promotional activity in the area, for examplethrough the Perthshire Holiday and Explore guide and the dedicated website