Question reference: S3W-04247
- Asked by: Jackson Carlaw, MSP for West of Scotland, Scottish Conservative and Unionist Party
- Date lodged: 12 September 2007
-
Current status: Answered by John Swinney on 19 September 2007
Question
To ask the Scottish Executive whether it will provide a breakdown of all its funded public relations and marketing campaigns in each year since 1999, also showing how much of each campaign’s annual spend was paid to external public relations and marketing agencies.
Answer
the Scottish Executive put in place a framework contract for Public Relations (PR)on the 1 August 2004. Prior to this, all PR workwas sub-contracted by the creative advertising agencies on the ScottishGovernment contract. Since the 1 August 2004 the following campaigns have received PR support:
1 August 2004 to 31 March 2005
| PR Spend by Campaign | Net | Gross |
| Alcohol | £42,891.00 | £50,397.00 |
| ASB | £39,798.00 | £46,763.00 |
| Care | £22,155.00 | £26,032.00 |
| Child Protection on Internet | £8,511.00 | £10,000.00 |
| Children's Charter Original | £9,011.00 | £10,588.00 |
| Children's Hearings | £15,948.00 | £18,739.00 |
| Debt Management | £8,511.00 | £10,000.00 |
| Determind to Succeed | £0.00 | £0.00 |
| Domestic Abuse | £31,456.00 | £36,961.00 |
| Drugs | £22,848.00 | £26,847.00 |
| E-Coli | £8,511.00 | £10,000.00 |
| Environment | £26,139.00 | £30,713.00 |
| Fire | £29,787.00 | £35,000.00 |
| Flu | £28,422.00 | £33,396.00 |
| GP Out-Of-Hours | £4,255.00 | £5,000.00 |
| Health Service Recruitment | £17,798.00 | £20,912.00 |
| Healthy Living | £119,149.00 | £140,000.00 |
| Landlord | £8,511.00 | £10,000.00 |
| Mental Health | £6,624.00 | £7,783.00 |
| Organ Donation | £10,312.00 | £12,062.00 |
| Race | £46,631.00 | £54,792.00 |
| Road Safety | £83,181.00 | £97,729.00 |
| Safer Scotland | £0.00 | £0.00 |
| Smoking in Public Places (consultation) | £5,596.00 | £6,575.00 |
| Smoking in Public Places (Health Dept) | £70,000.00 | £82,250.00 |
| Teacher Recruitment | £22,049.00 | £25,908.00 |
| Travel Awareness | £29,787.00 | £35,000.00 |
| Valuing Parents | £0.00 | £0.00 |
| Violence Against Public Sector Workers | £26,403.00 | £31,023.00 |
| Total | £770,071.00 | £904,770.00 |
2005-06
| PR Spend by Campaign | Net | Gross |
| Alcohol | £48,990.36 | £57,563.67 |
| ASB | £36,296.60 | £42,648.50 |
| Children's Hearings | £17,205.89 | £20,216.92 |
| Domestic Abuse | £34,040.00 | £39,997.00 |
| Drugs | £52,717.89 | £61,943.53 |
| Environment | £42,553.19 | £50,000.00 |
| Fire Safety | £17,025.00 | £20,004.38 |
| Flu | £25,155.74 | £29,557.99 |
| Healthy Living | £25,531.59 | £29,999.62 |
| Mental Health | £19,577.19 | £23,003.20 |
| NHS Recruitment | £68,085.00 | £79,999.88 |
| Organ Donation | £21,276.00 | £24,999.30 |
| Race | £49,954.96 | £58,697.08 |
| Road Safety | £69,208.50 | £81,319.99 |
| Smoking in Public Places | £169,000.00 | £198,575.00 |
| Teacher Recruitment | £42,550.00 | £49,996.25 |
| Violence Against Public Sector Workers | £34,045.00 | £40,002.88 |
| Volunteering | £12,760.00 | £14,993.01 |
| Total | £785,972.91 | £923,518.20 |
2006-07
| PR Spend by Campaign | Net | Gross |
| Air Discount Scheme | £10,217.65 | £12,005.74 |
| Choices for Life | £4,255.32 | £5,000.00 |
| Older Person's Consultation | £8,510.64 | £9,999.99 |
| Salmon Parasite | £16,994.25 | £19,968.24 |
| Social Care PR | £12,766.00 | £15,000.10 |
| Alcohol | £38,444.82 | £45,172.64 |
| ASB | £51,062.00 | £59,997.87 |
| Children's Hearings | £17,021.26 | £20,000.00 |
| Domestic Abuse | £34,042.55 | £39,999.99 |
| Drugs | £44,721.43 | £52,547.66 |
| Fire Safety - Domestic | £17,021.28 | £19,999.97 |
| Fire Safety - Legislation | £17,021.28 | £19,999.97 |
| Flu | £27,359.00 | £32,146.86 |
| Healthy Living | £38,302.00 | £45,004.85 |
| Hep C | £38,302.00 | £45,004.85 |
| Lay Justice Appointments | £0.00 | £0.00 |
| Mental Health | £17,621.18 | £20,704.87 |
| NHS Recruitment | £86,772.34 | £101,957.50 |
| Organ Donation | £33,964.53 | £39,908.30 |
| Race | £67,047.23 | £78,780.50 |
| Road Safety | £47,393.00 | £55,686.75 |
| Smoking | £28,000.00 | £32,900.00 |
| Sustainable Development | £38,058.64 | £44,718.90 |
| Teacher Recruitment | £42,553.19 | £49,999.96 |
| Violence Against Public Sector Workers | £34,042.55 | £40,000.03 |
| Volunteering | £17,021.18 | £19,999.87 |
| Vote Scotland (previously Single Transferable Vote) | £81,965.31 | £96,309.21 |
| Total | £870,480.63 | £1,022,814.62 |
1 April 2007 to 13 September 2007
| PR Spend by Campaign | Net | Gross |
| Children's Hearings | £18,000.00 | £21,150.00 |
| Flu | £10,212.80 | £12,000.04 |
| Organ Donation | £8,000.00 | £9,400.00 |
| Road Safety | £17,031.33 | £20,000.07 |
| Vote Scotland | £1,500.00 | £1,62.50 |
| Total | £54,734.13 | £64,312.61 |
For spend on advertising campaigns ineach year since 1999, I refer the member to the answer to question S3W-3693 on4 September 2007. All answersto written parliamentary questions are available on the Parliament's website,the search facility for which can be found at: