Question reference: S6W-09531
- Asked by: Willie Rennie, MSP for North East Fife, Scottish Liberal Democrats
- Date lodged: 30 June 2022
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Current status: Answered by Kate Forbes on 18 July 2022
Question
To ask the Scottish Government how much it has spent on advertising and promoting the Scottish Broadband Voucher Scheme in total; how much it spent on this prior to the interim voucher scheme, worth up to £400 per voucher, being extended, and how much it has spent on this since the interim voucher scheme was extended.
Answer
Our website at www.scotlandsuperfast.com is the main means of publicising the R100 programme, of which R100 SBVS is a key component - information is largely updated in-house with more extensive changes commissioned, as and when required.
In addition, we have publicised R100 SBVS via the press, social media, and through continued stakeholder engagement activity across Scotland – including informing all registered suppliers of the extension to the interim voucher portion of R100 SBVS. We have received extensive coverage and reach across local and national media outlets and social media at no cost.
In March 2021, we distributed postcards to around 30,000 SBVS-eligible properties across Scotland. This activity cost around £12,900 plus VAT.