Question reference: S6W-05868
- Asked by: Alex Rowley, MSP for Mid Scotland and Fife, Scottish Labour
- Date lodged: 25 January 2022
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Current status: Answered by Shona Robison on 7 February 2022
Question
To ask the Scottish Government, further to the ministerial statement on strengthened fire alarm standards on 19 January 2022, whether it will provide further details of what it has done to alert the public to the new legislation on interlinked fire alarms.
Answer
Scottish Government ran a very successful five-week, multi-media marketing campaign last autumn to raise awareness of the new standard. This was supported by over 96,000 leaflets distributed to all libraries in Scotland as well as posters, website and an online campaign toolkit shared with over 500 partners.
Independent analysis showed the campaign reached 95.2% of its target audience and follow-up analysis in December 2021 showed 88% were aware of the new standard.
Furthermore, Scottish Government has published material online through social media and a dedicated website and the Cabinet Secretary has written on several occasions to MSPs with information and FAQs to support their constituents.