Question reference: S6W-04816
- Asked by: Donald Cameron, MSP for Highlands and Islands, Scottish Conservative and Unionist Party
- Date lodged: 3 December 2021
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Current status: Answered by Humza Yousaf on 20 December 2021
Question
To ask the Scottish Government how much funding it has spent on promoting its Organ Donation Scotland campaign since the Human Tissue (Authorisation) (Scotland) Act 2019 received Royal Assent, broken down by (a) television, (b) newspaper, (c) radio, (d) billboard/bus stop and (e) online advertising.
Answer
Total expenditure on the organ donation campaign in Scotland since the Human Tissue (Authorisation) (Scotland) Act 2019 received Royal Assent, on the referred media, is £657,922.31. This is broken as follows:
2019-20 | 2020-21 | |
a) Television | £184,727.40 | |
b) Newspaper | £161,084.71 | |
c) Radio | £9,927.55 | £76,838.55 |
d) Billboard/Bus Stop | £108,155.93 | |
e) Online Advertising | £101,900.17 | |
f) Other (Pharmacy Posters) | £15,288.00 | |
Total | £25,215.55 | £632,706.76 |