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Chamber and committees

Question ref. S6W-04219
Asked by: Claire Baker, Mid Scotland and Fife, Scottish Labour
Date lodged: 9 November 2021


To ask the Scottish Government what the projected cost is of the national marketing campaign to reduce the stigmatisation of people with a drug problem; how long it will run for; whether it is being targeted to particular locations, and how it is being funded.

Current status: Answered by Angela Constance on 23 November 2021


We know that people with experience of drug problems, either through their own use or by association often experience stigma and discrimination that can be a barrier to people accessing help and support. We must all act to end the stigma associated with problem drug use.

As part of our efforts to tackle societal stigma, we are launching a national campaign to reduce stigma. The projected cost of the campaign is £900,000 and has been funded by the Scottish Government’s ‘Reducing Drug Deaths’ budget.

The campaign will launch in early December, and run until late February for a total of 8 weeks. The campaign is not targeted to particular locations and will run across Scotland, but utilise regional and local media as well as national media.