Chamber and committees

COP26 will put Scotland on the global stage when leaders from around the world come together this November to take collective action in tackling the climate emergency. The opportunity to inspire and galvanise action with people across Scotland is clear. But COP 26 also presents a significant opportunity to showcase Scotland as a global leader in sustainable and inclusive economic development and to showcase our expertise in climate change solutions.

In the run up to COP26, Scottish Government, together with its enterprise agencies and VisitScotland, will be taking every opportunity to showcase the best of our business and tourism landscape. Our communication efforts will maximise the opportunity of COP in Scotland to enhance our progress to Net Zero through a Just Transition, and attract the innovation, investment and partnerships that will help us achieve this.

Across all of the venues during the conference, we will ensure that participating nations can see the best that Scotland has to offer. Clear branding and targeted marketing campaigns will show delegates, visitors and businesses what is distinctive about Scotland, whilst also demonstrating our climate leadership. Our Brand Scotland marketing platform will be central to the delivery of all marketing activity ahead of and during COP26.

We are also developing a number of partner toolkits to share with the media, our international network, external stakeholders and brand partners, all of which will seek to extend reach, awareness and advocacy around the event.

COP26 represents an opportunity for Scotland to showcase its green tourism credentials. With around 30,000 delegates projected for Scotland over the period VisitScotland are ensuring that people arriving in Glasgow will receive a warm welcome. COP26 also gives us an opportunity to enhance Scotland’s reputation in the longer term. We will use this opportunity to attract climate conscious tourists to enjoy Scotland’s amazing tourism offer.

During the event, our trade and investment focus will be on an exhibition and programme of events at our 1,750sqm Scottish Innovation and Investment Zone on Glasgow’s Cessnock Quay, adjacent to the UN Blue Zone and the UK Green Zone. Innovation and investment will drive the transition to Net Zero in Scotland, and globally. Our vision for the zone is of participation and conversations, on how we can collaborate to take action, with Scotland and our businesses at the forefront of that transition.

We will showcase Scotland’s businesses leading the way, demonstrating Scotland’s ambition and innovation. We aim to create an immersive experience where everyone can see a vision of a net zero future and real progress being made, with the promise of more to come. An outline programme will be published in the early autumn.

As well as delivering our own activities, Scottish Government is supporting UKG to ensure the successful delivery of COP26 in Glasgow and working closely with UKG partners to maximise our opportunities to promote Scottish solutions to the climate crisis. For example, the Minister for Business, Trade, Tourism and Enterprise will be attending a Global Investment Summit, Building A Green Future Together , hosted by UK Government in London and Windsor in the autumn. This event in the run up to COP26 will showcase the pick of investment ready environmental businesses from across the UK, including several key Scottish companies, to a high profile audience of international investors. In developing our Scottish programme, we are looking as far as possible to align with the UK’s announced programme of theme days to produce a coherent experience for delegates and visitors. We will continue to look for areas where we can align with and enhance the UKG programme.

COP26 is not an end in itself. From a trade and investment perspective, we will use this event to accelerate our work on delivering our commitment to Net Zero, as set out in Scotland’s Vision for Trade . Net Zero is at the heart of our global capital investment plan, Investing with Purpose , and our inward investment plan, Shaping Scotland's Economy . By grasping this opportunity to showcase Scotland’s strengths and the economic opportunity presented by a just transition, the Scottish Government will further invigorate the transformation of our economy to address the global climate emergency.