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Chamber and committees

Question reference: S6W-42292

  • Asked by: Brian Whittle, MSP for South Scotland, Scottish Conservative and Unionist Party
  • Date lodged: 3 December 2025
  • Current status: Answered by Angus Robertson on 10 December 2025

Question

To ask the Scottish Government how much was spent on the advertising and promotion of St Andrew's Day on (a) radio, (b) television, (c) print media and (d) digital and social media in 2025.


Answer

The spend on the St Andrew’s Day campaign, in support of community cohesion at home in Scotland, and to promote Scotland as a country internationally as a place to live, work, visit, study and do business, was;

£60,586 for radio

£77,819 for digital and social media

No other paid-media channels were used.