Current status: Answered by Ivan McKee on 3 February 2025
To ask the Scottish Government how it determines which social media websites it maintains a presence on.
The Scottish Government has a crucial role in communicating with the public and uses a mix of channels to reach different audiences. This includes digital channels such as social media as well as traditional broadcast, print media and others. Channels are chosen to best meet our communications objectives in the most effective and cost efficient way, and this is regularly reviewed using insight and evaluation.
The Scottish Government’s Communications Division currently has a presence on YouTube, Facebook, Instagram, X and LinkedIn.