Current status: Answered by Alasdair Morrison on 26 January 2001
To ask the Scottish Executive what plans it has to promote the Highlands and Islands as a venue for weddings and as a tourism destination following the publicity generated by the wedding of Madonna and what budget will be made available for this purpose.
The STB and the Highlands of Scotland Tourist Board (HOST) are working effectively together to take advantage of the recent positive publicity generated by Madonna's wedding. The main responsibility for marketing the area lies with HOST. I understand that HOST intends to further develop its successful website www.highland-wedding.com. HOST is also preparing proposals for a campaign entitled "Romance in the Highlands".